News Release:

Nov. 23,  2010

New Candler Website Focuses on School's 'Real' Distinctiveness

REALCandler launches a new website today designed to highlight the school's "real" qualities. The debut is timed for the Thanksgiving holiday weekend, when prospective students are likely to be exploring their theology school options. 

"The new site showcases how Candler prepares real people to make a real difference in the real world," says Laurel Hanna, director of communications. "We've learned that a school's ability to fully prepare its students for relevant ministry is a critical consideration in the decision-making process for students considering seminary. The new website shows how Candler excels in that respect."

With application and scholarship deadlines approaching in early 2011, prospective students are now beginning to research their options in earnest. January 15 is the early application deadline for the Master of Divinity degree and the final deadline for the Doctor of Theology in Pastoral Care and Counseling degree. The early enrollment deadline for the Master of Theological Studies degree is February 1, and the Master of Theology degree deadline is February 15. Apply here.

Stories about Candler's real people—its students, alumni, and faculty—doing things to promote real transformation in the real world of the church and the community are introduced on the home page, which opens with a statement describing "real" Candler people: "We are people of every stripe—reflecting and embracing our own ethnic origins, theological perspectives, denominations, political viewpoints, age, and personal stories of faith. What we share is our commitment to Christ and the church."

Among those featured:

"When prospective students read these stories, we hope they will recognize themselves and realize that Candler is the right place to further develop as faithful and creative leaders so that they can make a difference, too," says Hanna.

The website is the centerpiece of "Real," a new marketing campaign Candler is launching this fall. In addition to highlighting its "real" people, the campaign emphasizes the school's "real" values: commitment to God and the church, the importance of open dialogue, creating possibilities for service to the church and the academy, bringing change within individuals, the church and the community, and fostering international engagement to learn about ministry in a global context.  

"Initial feedback has been extremely positive," says Hanna. "Prospective students appreciate our fresh approach and are curious to learn more."